The blockchain playbook: From LVMH's Aura to Arianee

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The announcement of the new Aura Blockchain Consortium by LVMH, Prada and Richemont threw the blockchain into the spotlight. We decode the uses, the competition, and the friction between transparency and brand control.

The blockchain playbook: From LVMH's Aura to Arianee

LVMH, Prada, and Richemont Build a Blockchain

The blockchain playbook: From LVMH's Aura to Arianee

LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times

The blockchain playbook: From LVMH's Aura to Arianee

Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg

The consortium plans to make the Aura Blockchain available to other luxury brands. The solution will provide their customers greater assurance that their products are authentic by providing an encrypted certificate of guarantee. It will also make the products more traceable, facilitating the resale of luxury goods on the secondary market. Utilizing blockchain to combat … Continued

The blockchain playbook: From LVMH's Aura to Arianee

Fashion Brands Using Blockchain to Combat Counterfeiting

nbsp; Aura is open to all luxury brands, not just the founders, and offers flexibility to support companies of varying

The blockchain playbook: From LVMH's Aura to Arianee

LVMH, Prada and Cartier develop the world's first global luxury blockchain

The blockchain playbook: From LVMH's Aura to Arianee

The blockchain playbook: From LVMH's Aura to Arianee

Luxury fashion giants LVMH, Prada and Cartier are joining forces to try out blockchain technology as a means of combating counterfeiters by adding an extra layer of authenticity to items they sell.

The blockchain playbook: From LVMH's Aura to Arianee

Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items

The blockchain playbook: From LVMH's Aura to Arianee

Louis Vuitton, Cartier, Prada push blockchain to ensure authenticity

LVMH, Prada and Richemont-owned Cartier have joined forces to form a new blockchain-powered anti-counterfeit group.

The blockchain playbook: From LVMH's Aura to Arianee

LMVH, Prada and Cartier launch blockchain-powered anti-counterfeit group - Latest Retail Technology News From Across The Globe - Charged

The Aura Blockchain Consotrium was launched by giants of the luxury sector. 3 reasons explain this move. It's not only about counterfeiting.

The blockchain playbook: From LVMH's Aura to Arianee

Aura Blockchain : the real reasons behind the consortium [Analysis]

Prada Group, the parent company of Miu Miu, has embraced high-tech solutions like blockchain technology to combat counterfeit products.

The blockchain playbook: From LVMH's Aura to Arianee

Prada Group Uses Blockchain Technology to Verify Authenticity of Products

The blockchain playbook: From LVMH's Aura to Arianee

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