The announcement of the new Aura Blockchain Consortium by LVMH, Prada and Richemont threw the blockchain into the spotlight. We decode the uses, the competition, and the friction between transparency and brand control.
LVMH, Prada, and Richemont Build a Blockchain
LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times
Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg
The consortium plans to make the Aura Blockchain available to other luxury brands. The solution will provide their customers greater assurance that their products are authentic by providing an encrypted certificate of guarantee. It will also make the products more traceable, facilitating the resale of luxury goods on the secondary market. Utilizing blockchain to combat … Continued
Fashion Brands Using Blockchain to Combat Counterfeiting
nbsp; Aura is open to all luxury brands, not just the founders, and offers flexibility to support companies of varying
LVMH, Prada and Cartier develop the world's first global luxury blockchain
The blockchain playbook: From LVMH's Aura to Arianee
Luxury fashion giants LVMH, Prada and Cartier are joining forces to try out blockchain technology as a means of combating counterfeiters by adding an extra layer of authenticity to items they sell.
Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items
Louis Vuitton, Cartier, Prada push blockchain to ensure authenticity
LVMH, Prada and Richemont-owned Cartier have joined forces to form a new blockchain-powered anti-counterfeit group.
LMVH, Prada and Cartier launch blockchain-powered anti-counterfeit group - Latest Retail Technology News From Across The Globe - Charged
The Aura Blockchain Consotrium was launched by giants of the luxury sector. 3 reasons explain this move. It's not only about counterfeiting.
Aura Blockchain : the real reasons behind the consortium [Analysis]
Prada Group, the parent company of Miu Miu, has embraced high-tech solutions like blockchain technology to combat counterfeit products.
Prada Group Uses Blockchain Technology to Verify Authenticity of Products